A wellbeing &
by Alex Holbrook.
We conceptualise and
experiences for brands.
We curated and implemented the
hotel’s Spiritual Wellbeing offering
from 2018 to 2022, resulting in a
globally renowned program.
Conceptualized engaging and unique
experiences to develop the wellbeing
as a key pillar of the brand. this
included a bespoke in room menu,
group sessions and an on demand
“It was truly a transformative
experience and hard to
describe in words because I
felt that something was
happening to me beyond
Lotte Jeffs on the Spiritual
Wellbeing Experience at The
Mandrake for Globe Trender
“The hotel’s Other Space
does wellbeing with a
spiritual and holistic twist –
from amazingly relaxing oneon-
one sound immersions
involving crystal singing
bowls to astrology and tarot
The Other House review, Conde
Responsible for the initial and ongoing
contact with Jack White and
negotiation to create a partnership
instant film and launch event in their
Negotiated and activated
collaboration with the iconic Paris
store to create limited edition kits to
honour their closing.
We curated the collaboration between
the Other House and OM; the first
wellness destination purely dedicated
to sound bath meditations in London,
conceptualised by artist Leo Cosendai.
We curated the guides and sessions
for the brands ‘Find Your Space’ on
Lead the PR and communications for
the group of indigenous leaders’
pilgrimage which also opened the
Glastonbury Festival in 2019 as well as
collaborated with Extinction Rebellion.
Developed and delivered the
communications plans in the UK, EU &
US for the brand. This included the
Heal The Wool campaign with Friends
Of The Earth.